BASIC DIGITAL MARKETING PROGRAM

Embark on your journey into the dynamic world of digital marketing with our Basic Digital Marketing Program. Dive deep into 10 comprehensive modules meticulously designed to equip you with essential skills and knowledge for success in the digital landscape. From understanding the fundamentals of marketing principles to mastering the intricacies of social media strategies, search engine optimization, and more, our program offers a holistic approach to digital marketing education. Whether you’re a novice seeking to expand your skill set or a professional aiming to stay ahead of the curve, our program provides the perfect platform to enhance your expertise and propel your career forward.

MODULES

  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Requirement of Digital Marketing
  • Latest Trends in Digital Marketing
  • Digital Marketing for working professionals
  • Digital Marketing for Small, Medium, & large businesses
  • Job opportunities
  • Objectives of online marketing
  • Elements of Successful Digital Strategies
  • Secrets of Successful Campaigns
  • Practical : Defining a Business Objective
  • Digital Banner Designing
  • Graphic Designing Fundamentals
  • How to use Canva?
  • Logo Designing Fundamentals
  • What is Domain?
  • What is Subdomain?
  • Types of Domain & Extensions
  • How to Buy?
  • Web Hosting, FTTP Account & cPanel
  • Domain Flipping
  • How to sell Domain?
  • Top Selling Platforms
  • How to set Meta Ad’s Account
  • Components of Ad’s Auction
  • Campaign Creation
  • Measure performance
  • Content Creation
  • Choosing Niche 
  • Choosing Platform
  • Sustainable Creativity
  • Team Building
  • Integration
  • How to Interact?
  •  
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
  • Quora
  • Pinterest 
  • What is SMO?
  • Platforms & Supported Content 
  • Profile Optimization on Platforms
  • Content Strategies by Platforms
  • Post Scheduling 
  • Creating Calendar
  • Tools for content creation
  • SMO Report
  • Setting up a Channel
  • Understanding Algorithm
  • YouTube SEO
  • Understanding Shorts
  • Channel Monetization
  • Ranking Factors
  • Access Management
  • Creating a Profile
  • Verification
  • SEO
  • Adding Products/Services
  • Analysis & Reporting
  • Reviews & Reputation
  • Types of Influencer
  • Categories of Influencer
  • Choosing right Influencer
  • Colors Psychology
  • Do’s & Don’ts
  • Understanding Consumer Psychology
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